Welcome to Smarter Driving
Behaviour-change programmes that make drivers safer, fleets more efficient and insurers more confident.
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About Us
Drive iQ is a leading provider of driver-performance and behaviour-change programmes, recommended by leading UK insurers for delivering measurable reductions in road risk and operating costs.
Our team are leaders in road safety and driver performance, recognised for innovation and impact through:
• Prince Michael of Kent International Road Safety Awards
• Fleet News Awards
• FleetWorld Awards
• Brake Fleet Safety Awards
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The Problem
Fleet Risk Is a behavioural problem, not a compliance issue.
Did you know that 95% of crashes are linked to driver behaviour?
Fatigue, distraction, and stress drive the majority of costly incidents. Traditional training rarely changes habits.
The result? Avoidable downtime, claims, and lost productivity.
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Our Solution
Smarter Driving helps organisations reduce risk, cut fuel costs, and improve driver wellbeing — turning safer driving into measurable business results.
Unlike traditional training or telematics, Drive iQ focuses on the driver, not just the data.
Our behaviour-change programme combines digital learning, coaching, and behavioural insight to build lasting habits on the road.
Most solutions measure risk. We change it.
Drive iQ turns data into behaviour change — helping drivers think, feel, and perform better behind the wheel.
For Fleets – Cut costs, downtime, and insurance premiums.
For Insurers – Strengthen risk portfolios and policyholder engagement.
For Drivers – Build confidence, reduce stress, and improve wellbeing.
Smarter Driving Modules
Step-by-Step Learning: Short, interactive modules (5–10 mins each) guide drivers through the 7 Steps, each ending with a quick self-assessment that builds your Drive iQ Score.
Key Features
Behavioural Nudges
Weekly digital reminders keep safe, efficient driving front of mind, helping new habits take root and last.
Smarter Driving Profile
Smarter Driving Profile: A dedicated reflection module brings together learning, attitudes, and self-assessments to create a personalised profile of driving style, mindset, and performance across the 7 Steps.
Ready to drive change?Join leading fleets and insurers using Drive iQ to cut costs, improve safety, and boost performance.
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Ready to drive change?Join leading fleets and insurers using Drive iQ to cut costs, improve safety, and boost performance. 〰️
Key Benefits
Up to 30% reduction in incident frequency
Up to 20% improvement in fuel efficiency
100% digital and scalable across fleets
Based on extensive research into driver behaviour
Award-Winning provider
Recommended by leading insurers
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