Welcome to Smarter Driving

The Smarter Way To Cut Claims, Costs and Carbon.

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What Is Smarter Driving?

Smarter Driving by Drive iQ is a fully digital, insurer-backed behaviour-change programme that helps fleets and insurers reduce incidents, lower fuel use, and improve driver wellbeing.

Traditional training teaches skills; telematics tracks data — we change behaviour.

Quick. Scalable. Proven.
Short, engaging modules and ongoing behavioural nudges build lasting habits that deliver measurable results across fleets of any size.

The Smarter Driving 7 Point Plan

A structured framework for safer, calmer, more consistent driving:

Steps 1–3: Readiness & routine – prepare mentally, manage fatigue, reduce stress.

Steps 4–5: Focus & anticipation – sharpen awareness, prevent near-misses.

Steps 6–7: Smooth control & reflection – drive predictably, save fuel, and keep improving.

This step-by-step process builds confidence, consistency, and resilience — helping every driver perform at their best.

How It Works

1. Learn: Drivers complete seven short, interactive modules designed around real-world challenges such as fatigue, distraction, and stress. Each module builds focus, anticipation, and smoother control on the road.

2. Reflect: After completing the course, drivers take the Smarter Driving Profile — a self-reflection that consolidates learning and shows personal strengths, areas for improvement, and their overall Drive iQ Score.

3. Reinforce: Weekly digital nudges and coaching reminders keep safety, efficiency, and wellbeing front of mind — helping good habits stick over time.

4. Review: Managers access live dashboards through the Management Information System, showing completion rates, engagement, and emerging risk trends across teams.

Why It Works

Behaviour change begins with mindset, not metrics.

Smarter Driving combines behavioural science, coaching, and digital technology to transform awareness into real-world performance — helping fleets achieve measurable reductions in claims, fuel use, and risk exposure.

Turning Data Into Safer Driving

Partnering with a leading UK insurer and their technology provider, Drive iQ developed a solution that combined telematics insight with behavioural coaching for a national HGV fleet.

By pairing real-time risk detection from AI dash-cams with Drive iQ’s Smarter Driving coaching, the fleet addressed the root causes of risky behaviour — not just the symptoms.

Result: Over 12 months, the programme delivered measurable improvements in driver safety, reduced incident frequency, and stronger insurance outcomes.

Key Benefits

  • Fewer Incidents: Up to 30% reduction in collision frequency through better anticipation and calmer decisions.

  • Lower Costs: Smoother driving improves fuel efficiency by up to 20%, cuts maintenance, and reduces downtime.

  • Improved Wellbeing: Drivers learn to manage stress and fatigue, building focus and confidence on every journey.

  • Better Compliance: Supports duty-of-care responsibilities and demonstrates a proactive approach to risk management.

  • Cultural Impact: Creates a lasting safety culture — where drivers take ownership of safer, smarter performance.

Trusted by Insurers and Industry Leaders

Drive iQ’s Smarter Driving programme is recognised by:

  • Prince Michael of Kent International Road Safety Awards

  • Fleet News, FleetWorld & Brake Fleet Safety Awards

Are You Ready to Drive Change?

Join leading fleets and insurers using Smarter Driving to cut costs, improve safety, and reduce emissions, while supporting driver wellbeing.

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Smarter Driving FAQs

  • Smarter Driving modules take less than 10 mins per module to complete. At the end of each module, there is a short comprehension assessment (2-3 minutes).

  • Smarter Driving modules:

    Introduction To Smarter Driving

    Prepare To Perform

    Make Driving The Main Event

    Manage Your Energy

    Sharpen Your Focus

    Read The Road Ahead

    Smooth and Safe Control

    Reflect And Improve

    Your Smarter Journey

    Smarter Driving Profile

    Additional modules can be added to Smarter Driving, creating your bespoke programme:

    • Electric Vehicles - 3 modules for making sure you’re a master of owning, managing and driving an EV - a more sustainable way to use the road.

    • Essential Wellbeing - consisting of modules, helping you to understand and control your emotions, beliefs and habits, on and off the road

    • Truck Wellbeing - For helping you manage anxiety, movement, nutrition and sleep during long hours on the road.(4 modules).

  • When you complete Smarter Driving, you receive an overall score based on your score for each of the modules. This overall score is displayed in the 'Profile' section of the web-app. You will also receive a certificate of completion.

    You will continue to receive weekly nudge messages, to reinforce your Smarter Driving techniques.

  • Yes! Smarter Driving is available on any web-enabled device.

  • Smarter Driving is based on decades of research into driver behaviour from some of the world's leading academics, out of Cranfield University. Our sister company, DriverMetrics, uses this research in its psychometric profiling, and we use the research for e-learning.

  • Once you're signed up, you can revisit the modules at any time. You have one free 'retry' credit for each module assessment (speak to your manager to use this credit). After that, your score is final. At the end of the 12 months, all your scores will be reset, so you can have another go at the course (with a different set of questions).

  • On receiving a completed order form, we can typically have you up and running within an hour.

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