Smarter Driving

Better Decisions.
Smarter Drivers.
Safer Fleets.

Driving performance begins with people.

Smarter Driving helps fleets and insurers transform driver behaviour through evidence-based, digital learning — reducing incidents, downtime and fuel use while improving driver wellbeing.

Get in Touch
The Drive iQ platform shown on desktop, tablet and mobile, displaying a driver's Personal Report and Drive iQ Score
The Problem

Fleet risk starts with behaviour —
not compliance.

Up to 95% of collisions are caused by driver behaviour. Hardware can record what happened. It cannot change what happens next.

Event detected Human context & coaching response
Harsh braking event
One symptom. The data stops here.
Low anticipation
CoachRead the road earlier.
Stress or aggression
CoachReset before reaction.
Fatigue or distraction
CoachProtect attention.

Three identical symptoms. Three different conversations. One missing human layer.

Who It's For

Most solutions measure risk.
We change it.

01
Fleets

Lower costs, less downtime, fewer claims.

02
Insurers

Stronger portfolios, higher policyholder engagement.

03
Drivers

Greater confidence, lower stress, better wellbeing.

04
Managers

HR see improved wellbeing; Operations see safer journeys; Leadership see cultural change.

By The Numbers

Behaviour is where the risk is.

30%

Reduction in collision frequency, up to

20%

Improvement in fuel efficiency, up to

Delivered in 5–10 minute modules, built on the Drive iQ 7-Step Framework.

How It Works

Seven steps, five minutes at a time.

The Drive iQ 7-Step Framework is a proven process that helps drivers anticipate risk, manage pressure, and make smoother decisions on every journey.

The Drive iQ 7-Step Framework: Prepare to Perform, Make Driving the Main Event, Manage Your Energy, Sharpen Your Focus, Read the Road Ahead, Smooth and Safe Control, and Reflect and Improve
What Changes

Change that shows up across the business.

Fewer Incidents

Better anticipation and calmer decisions mean fewer collisions, and less time off the road.

Lower Costs

Smoother driving burns less fuel, cuts maintenance, and reduces downtime.

Improved Wellbeing

Drivers learn to manage stress and fatigue, building focus and confidence on every journey.

Better Compliance

Supports duty-of-care responsibilities and demonstrates a proactive approach to risk management.

Cultural Impact

Creates a lasting safety culture — where drivers take ownership of safer, smarter performance.

Trusted By
Wimbledon
Aviva
Mercedes-Benz
The FA
Thames Valley Police
P&O Ferrymasters
QBE
Maersk
Intact Insurance
Fleet Operations
PN Daly
Hyperoptic
AXA
Holman
What Clients Say

“Having worked with Drive iQ for over two years now we have seen a marked improvement in our fleet and driving performance.”

Gareth Roberts, Operations Director Momentum Utility Services

“QBE is delighted to partner with Drive iQ. We’re confident that the science underpinning this safety and wellbeing coaching programme can help lead to ‘Smarter Drivers’.”

Jim Billings, Practice Lead QBE

“Smarter Driving gave our team practical tools to drive better — supporting our people, reducing costs, and aligning with our environmental commitments.”

Alain Brissimitzakis, Managing Director Channel Assist
Get In Touch

Let’s build safer, smarter fleets together.

If you’re interested in implementing any of the Drive iQ courses or services, get in touch.

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