Coming Soon…Smarter Driving 2.0

The Smarter Way to Cut Claims, Costs, and Emissions.

Launching in November 2025, Smarter Driving 2.0 from Drive iQ helps organisations reduce risk, cut fuel costs, and improve driver wellbeing — turning safer driving into measurable business results.

Unlike traditional training or telematics, Drive iQ focuses on the driver, not just the data. Our behaviour-change programme combines digital learning, coaching, and behavioural insight to build lasting habits on the road.

Why Drive iQ?

Most solutions measure risk. We change it.

Drive iQ turns data into behaviour change — helping drivers think, feel, and perform better behind the wheel.

Fleet Risk Is a Behavioural Problem, Not a Compliance One.

  • Smarter Driving: The 7-Step digital programme proven to cut risk and fuel costs.

  • Drive iQ Personal Coaching: 1-to-1 behavioural coaching for higher-risk drivers.

  • Drive iQ MIS: Actionable insights that turn engagement data into safer fleets.

Introducing The Smarter Driving 7 Point Plan

A practical framework that targets the real causes of incidents — stress, distraction, fatigue, and poor anticipation.

  • Steps 1–3: Readiness & routine — prepare mentally, manage fatigue, reduce stress.

  • Steps 4–5: Focus & anticipation — sharpen awareness, prevent near-misses.

  • Steps 6–7: Smooth control & reflection — save fuel and build lasting confidence.

This step-by-step approach combines behavioural science with practical driving techniques, creating safer, calmer, and more efficient drivers on every journey.

Did you know that 95% of crashes are linked to driver behaviour?

Fatigue, distraction, and stress drive the majority of costly incidents. Traditional training rarely changes habits.

The result? Avoidable downtime, claims, and lost productivity.

Welcome To Smarter Driving - Behaviour Change That Lasts.

The Smarter Driving 7-Step framework helps drivers anticipate risk, stay calm, and make smoother decisions, reducing incidents, fuel use, and stress across every journey.

Drive iQ is recommended by leading motor fleet insurers, brokers and fleet management providers.

Our partners

Tens of thousands of drivers have benefited from our coaching programmes.

And some of our clients

How Smarter Driving Works

1. Coaching Modules: Short, interactive sessions build awareness, focus, and control behind the wheel. Drivers learn how to manage stress, anticipate risk, and make calm, confident decisions.

2. Assessment: Quick self-assessments reinforce learning and track progress through the Drive iQ Score — creating visibility and accountability across teams.

3. Continuous Support: Weekly digital nudges and reminders keep safety and efficiency front of mind, turning good intent into consistent habits that stick.

Everything is fully digital and mobile-friendly — no hardware, installation, or disruption.

And Why It Works…

Most programmes start with risk assessment. We start with performance coaching, because behaviour change begins with mindset, not metrics.

By understanding how drivers think and behave, Smarter Driving turns awareness into measurable improvement — reducing incidents by up to 30% and fuel use by up to 20%.

Turning Data Into Safer Driving

Partnering with a leading UK insurer and their technology provider, Drive iQ developed a solution that combined telematics insight with behavioural coaching for a national HGV fleet.

By pairing real-time risk detection from AI dash-cams with Drive iQ’s Smarter Driving coaching, the fleet addressed the root causes of risky behaviour — not just the symptoms.

Result: Over 12 months, the programme delivered measurable improvements in driver safety, reduced incident frequency, and stronger insurance outcomes.

Trusted. Proven. Recommended.

Drive iQ team are proud to have been recognised by:

  • Prince Michael of Kent International Road Safety Awards

  • Fleet News, FleetWorld & Brake Fleet Safety Awards

Trusted by leading insurers, powered by behavioural science, and proven to deliver measurable results — Smarter Driving by Drive iQ is the smarter way to manage fleet risk.

“Having worked with Drive IQ for over two years now we have seen a marked improvement in our fleet and driving performance. Support is always on hand when needed and this product has proved be a valuable tool in our business efforts to promote safe driving.”

What Our Clients Say

  • “The Drive iQ team have been a great help and this training is definitely something I would recommend to any other company looking at driver performance and training.”

    Nik Darby

    PN Daly

  • Since May 2024 we rolled out Drive iQ’s Smarter Driving modules to our company car staff (over 200 drivers), and we’ve seen a great uptake in the programme both in terms of engagement and results.

    Craig Saunders
    IM Group

  • “Drive iQ have been superb. I would highly recommend them for your driver safety and behavioural training needs.”

    Andrew Caiels

    Westbourne Motors

Why Fleets & Insurers Trust Drive iQ

Smarter Driving delivers tangible benefits across every level of fleet management.

  • Fewer Incidents: Lower frequency and severity mean fewer claims and less downtime.

  • Reduced Costs: Smoother driving improves fuel efficiency and reduces wear.

  • Improved Wellbeing: Drivers stay calmer, more focused, and more confident.

  • Better Compliance: Demonstrates duty of care and proactive risk management.

  • Cultural Impact: Builds ownership and positive safety culture across teams.

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Still got questions?
We’ve got the answers.

View our most frequently asked questions below.

  • Yes! All the Drive iQ courses are available on any web-enabled device.

  • Currently, the courses are available in English (UK), but are easily translated and will be available in other languages soon.

  • Yes! You can select from any of the modules to create a programme that best suits your business' needs.

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