Case Study: Channel Assist – Smarter Driving with Drive iQ

About Channel Assist
Channel Assist is an employee-owned business delivering high-performing sales teams, tailored training, and actionable insights for global retail and consumer brands. With over 18 years’ experience, they put people and measurable results at the heart of everything they do.

The Challenge
With 48 employees regularly on the road, Channel Assist wanted to support safer, more efficient driving across their fleet.

Referred by their motor insurers, QBE, they looked to Drive iQ for a solution that would boost performance, reduce fuel costs, and align with their sustainability goals.

The Solution
Channel Assist adopted the Smarter Driving programme, Drive iQ’s behavioural-based coaching course, delivered via 10 short, engaging modules. It focused on real-world habits: fuel efficiency, anticipation, smooth driving, and driver mindset.

The Impact

• 93% completion rate across the driver group

• Early signs of reduced fuel consumption and smoother driving behaviours

• Strong engagement, with drivers praising the format and relevance

• Reinforced Channel Assist’s values around people development and sustainability

Client Feedback
"Smarter Driving gave our team practical tools to drive better—supporting our people, reducing costs, and aligning with our environmental commitments."
Alain Brissimitzakis, Managing Director,, Channel Assist